A unique, end-to-end and truly global service
from MSL that supercharges influencer marketing.

The Service

MSL Fluency combines strategic influencer expertise with data, artificial intelligence and
seamless campaign management to deliver against business objectives with efficiency.

The News

MSL Fluency Launches @SXSW

MSL Fluency Launches @SXSW

Press Release

MSL Fluency provides a new powerful way for MSL to tap into an influencer marketing category that has long been part of its core business.

Genius’ Influencer Campaign for Renault Wins Grand Prix at Influencer Marketing Awards

by Claire Hutchings

Just weeks after introducing MSL Fluency, MSL’s Behind Car Doors campaign for Renault swept up at the Influencer Marketing Awards in London, winning the Grand Prix and all categories in which it was nominated.

Genius’ Influencer Campaign
Our Machine + Human Approach to Combating Influencer Fraud

Our Machine + Human
Approach to Combating
Influencer Fraud

by Saveira Singh

Everyone from tech giants to agencies to vendors and marketers are all trying to refine their models and algorithms to help eliminate fraudulent activity.