28 March 2019

Genius’ Influencer Campaign for Renault Wins Grand Prix at Influencer Marketing Awards

Just weeks after introducing MSL Fluency, MSL’s Behind Car Doors campaign for Renault swept up at the Influencer Marketing Awards in London, winning the Grand Prix and all categories in which it was nominated.

Learnings from the campaign were among those that helped shape development of the MSL Fluency service.

The campaign has stood out in awards programs this season and its roster of wins include:

  • PRCA Digital Awards– Best use of social influencers
  • Influencer Marketing Awards – Best family and parenting influencer campaign, most effective collaboration or partnership. And to top it all off we also won the Grand Prix at the Influencer Marketing Awards too!

Judges across both ceremonies described the campaign as…

Running a year-long influencer marketing campaign to change consumers’ perspective is probably one of the most genius ideas I’ve seen executed

An industry first and game changer in long term social influencer campaigns

Host of the PRCA Digital Awards Remel London is pictured with Simon Hooper from Cision who presented the award to Claire Hutchings and Jane van Wyngaarden from MSL.

The true strength of the campaign came from the long duration and the trust Renault showed their chosen content creators in the creative freedom they were given

Brave and creative, it caught the judges’ attention for all the right reasons

Clear methodology, excellent research and creative execution was the recipe for this campaign’s success

We are immensely proud of this work and everyone who had a hand in making it a multi-award winning campaign!