the news

MSL Fluency Launches @SXSW

MSL Fluency Launches @SXSW

Press Release

MSL Fluency provides a new powerful way for MSL to tap into an influencer marketing category that has long been part of its core business.

Genius’ Influencer Campaign for Renault Wins Grand Prix at Influencer Marketing Awards

by Claire Hutchings

Just weeks after introducing MSL Fluency, MSL’s Behind Car Doors campaign for Renault swept up at the Influencer Marketing Awards in London, winning the Grand Prix and all categories in which it was nominated.

Genius’ Influencer Campaign
Our Machine + Human Approach to Combating Influencer Fraud

Our Machine + Human
Approach to Combating
Influencer Fraud

by Saveira Singh

Everyone from tech giants to agencies to vendors and marketers are all trying to refine their models and algorithms to help eliminate fraudulent activity.

Behind the Explosive Growth of Influencer Marketing

by Rema Vasan

What makes influencers valuable to marketers is the way they organically integrate brands into their content.


Influencer Marketing –
Not Just for Consumer Brands

by Nicola McGroarty

Despite the massive growth, and proven success, of influencer marketing over the last decade, many B2B brands still overlook influencers as a core strategy to drive business results.

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