MSL Fluency provides a new powerful way for MSL to tap into an influencer marketing category that has long been part of its core business.
Everyone from tech giants to agencies to vendors and marketers are all trying to refine their models and algorithms to help eliminate fraudulent activity.
What makes influencers valuable to marketers is the way they organically integrate brands into their content.
Despite the massive growth, and proven success, of influencer marketing over the last decade, many B2B brands still overlook influencers as a core strategy to drive business results.
EVP Rema Vasan, MSL’s global lead for Procter & Gamble, will lead the new service.